Service Design
Service design is a good tool, but spezialing in it has downsides.
Definition of service: Products of economic activity that you can't drop on your foot, ranging from hairdressing to websites. – The economist
Service design applies design methods and craft to the definition and orchestration, communications, interactions, operations, culture and sturcture of organization. – Jamin Hegeman
Siloed organizations provide siloed services. Service designers design the experience. Experience designers design the service. Developers work based on the specs. So who focuses on creation of value, and making sure that visioned value is delivered? UX and SD is the same coin and two sides.
- Research
- Contextual interviews
- Ethnography
- Work along
- Observations
- Auto-ethnography
- Ideation
- Prototyping
- Blueprinting
- Journey map
- Ecosystem map